Rabu, 06 Januari 2016

Analysis about Thai Life Insurance

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The advertisment is about a girl who hates her father because her father deaf. Her father loves her very much. Her father always supports her but her daughter doesn’t respect him. One day,  on the girl birthday, her father wait the daughter to blow the candy, but suddenly he hear like things falling. And then he check, the sounds come from the bathroom. He saw the girl want to kill herself.
At the end, her father so sorry about it. He ask to doctor to donate his blood for her daughter. And the the girl awaken and she feels regret about her attitude to her father.
Question :

  •  Why the advertisment show a daughter and her father? Message from the advertismet?
Because, in life usually father is the closest family member to the daughter. A father is a backbone in a family, also provide for his family. Maybe in this advertisment, the company want to audience to really feel about the advertisment. The message is we have to be aware of something, because we don’t notice something that we don’t want to. So, Thai Life Insurance asks the consument to use their company for don’t have to be worry because Thai Life Insurance always be ready to serve their consument.

  •  Why almost in insurance advertisment usually makes the audience affected?
Because people can easily to use services from the product itself. Usually people don’t want the things happened to them, and sometimes it can also make the audience realized and can touched heart themselves

  •    Why in this advertisment use the poor people?
Because poor people are to be pitied and can makes people’s heart touched easily, especially to wear this product.